7UP SODA CHANH x BÉ BẢY SOCHA
Brand Challenge
A digital asset which can "make some noise" at modest cost while launching 7UP Lemon Soda
Creative Approach
BÉ BẢY SOCHA
A creature of contradictions:
✌️ Too cute to act cool ✌️
✌️ Too chubby to dance professionally ✌️
✌️ Too interested in lunch to keep 7UP Lemon Soda for himself ✌️
✌️ Too big to fit in food courts, but still, attend in group and act insync ✌️
Client: 7UP Vietnam
Agency: Dentsu Redder
Account Manager: Ái Trang Nguyễn
Sr.Account Executive: Vũ Trần
Account Assistant: Thịnh Nguyễn
Associate Creative Director: Ân Nguyễn
Executive, Creative with Impact: Phi Mạch
Executive, Creative with Impact: Thanh Nguyễn
